CSA market gardening is a great way to connect farmers and consumers. The farmer receives a good income and guaranteed cashflow, and the consumer gets a steady supply of fresh, local food. But your CSA can fail if you don’t avoid the following mistakes.
CSA market gardening mistake 1: Marketing. Community Supported Agriculture programs typically experience high turnover of customers, especially in the early years. You may lose as many as 40% of your customers each year. This means you need to be continuously marketing to find new customers to replace the losses, and even more if you expect to grow.
Marketing your garden doesn’t have to be difficult or expensive; the first thing to invest in is some good business cards. Cards are a cheap way to promote your market garden. You can print both sides of the card, perhaps using the back of the card as a coupon for new customers.